Red Bull Graduate Program - Brand Marketing

OCCASION CAMPAIGN EXECUTION

• Support the execution of 7 Micro Occasion Campaigns across priority regions.
• Manage and coordinate micro-campaigns addressing relevant local consumer occasions and emerging opportunities.
• Translate approved campaign plans and briefs into clear executional plans and timelines.
• Coordinate campaign deliverables across relevant internal teams and external partners.
• Follow up on deadlines, approvals, assets and dependencies to ensure timely delivery.
• Support the implementation of campaigns across relevant consumer touchpoints.
• Ensure campaigns and micro-campaigns are executed according to the approved strategy and brief.
• Manage multiple initiatives simultaneously and ensure deadlines are met.
• Support post-campaign reporting and consolidation of executional learnings.

ALWAYS-ON & AD-HOC OCCASION MARKETING

• Support the day-to-day execution of the Always-On Occasion Marketing calendar.
• Coordinate planned occasion activities and ensure all required deliverables are prepared and delivered on time.
• Coordinate and execute ad-hoc occasion requests from cross-functional teams, including Marketing, Sales, Trade Marketing, Sports, Culture and Student & Field Marketing.
• Translate approved requests into clear briefs, timelines and action plans.
• Coordinate with relevant stakeholders and agencies to deliver requested materials and activations.
• Maintain trackers, timelines and execution plans across Always-On and ad-hoc initiatives.
• Follow up on deliverables, approvals and dependencies to ensure timely execution.
• Ensure Always-On and ad-hoc initiatives are aligned with the agreed Occasion Strategy and Red Bull brand guidelines.
• Effectively prioritize multiple requests and communicate timeline or executional challenges to the Brand Marketing Manager.
• Support the development and adaptation of executional tools required for different occasions.

REGIONAL & SEASONAL ACTIVATION EXECUTION

• Support the execution of regional and seasonal activations in key travel destinations during peak periods.
• Coordinate with Field Activation and relevant internal teams on execution requirements.
• Support the preparation and delivery of activation materials and tools.
• Follow up on logistical and executional requirements to ensure smooth implementation.
• Support on-ground execution where required.
• Document activation outputs and learnings for future planning.

CREATIVE & ASSET EXECUTION

• Coordinate the development of creative and communication assets based on approved briefs.
• Follow up with creative and production agencies on timelines and deliverables.
• Coordinate internal feedback and approvals.
• Ensure final assets are delivered in the correct formats and within agreed timelines.
• Support the adaptation of existing Red Bull assets for regional occasion needs.
• Ensure all materials follow approved Red Bull brand guidelines and Corporate Identity.

CROSS-FUNCTIONAL COORDINATION

• Act as a key executional contact for Micro Occasion Marketing initiatives.
• Coordinate with Brand Marketing, Advertising, Trade Marketing, Sales, Sports, Culture, Student & Field Marketing and other relevant teams.
• Maintain clear communication on project status, timelines, deliverables and dependencies.
• Coordinate multiple stakeholders to ensure smooth and timely execution.
• Escalate challenges, delays or conflicting priorities to the Brand Marketing Manager.

TRADE MARKETING & POS EXECUTION

• Support the implementation of approved occasion initiatives across relevant POS touchpoints.
• Coordinate with Trade Marketing and Sales on occasion-related execution requirements.
• Support the adaptation and delivery of occasion marketing materials for commercial environments.
• Follow up on execution to ensure materials are implemented according to the approved plan.

PERFORMANCE & REPORTING

• Maintain trackers for Regional Occasion Campaigns, micro-campaigns, Always-On initiatives and ad-hoc requests.
• Track project timelines, deliverables and execution status.
• Support the collection of campaign and activation results.
• Assist with post-campaign evaluations and reporting.
• Consolidate executional learnings and feedback for the Brand Marketing Manager.

• University degree or recent graduate in Marketing, Business, Communications or a related field.
• 0–2 years of experience in Marketing, Brand Management, Communications or a related field; internship experience is an advantage.
• Strong interest in marketing, brands and consumer-facing initiatives.
• Strong organizational and project coordination skills.
• Ability to manage multiple projects, requests and deadlines simultaneously.
• Strong attention to detail and commitment to high-quality execution.
• Strong communication and stakeholder coordination skills.
• Ability to work effectively in a fast-paced and cross-functional environment.
• Proactive approach to following up on deliverables and deadlines.
• Ability to work with internal teams, agencies and external partners.
• Good understanding of brand consistency and the importance of following brand guidelines.
• Strong problem-solving mindset and ability to escalate issues appropriately.
• Fluency in English, both written and spoken, with strong communication abilities.