Sr. Specialist Marketing CRM
WHAT’S ON YOUR PLATE?
Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets.
- Ideation of CRM campaigns around the customer lifecycle to meet business needs
- Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
- Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
- Creating visibility for local marketing teams on performance and cost evolution
- Formulation of data backed hypotheses to optimize ROI from existing flows
WHAT DID WE ORDER?
Bachelor's degree in marketing or equivalent, with a strong data focus.
Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
Excellent excel skills.
Experience in working with CRM and campaign management tools like Braze or similar is a plus.
Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
Good time management skills.
Fluency in written and spoken English. Arabic fluency is a plus
Good interpersonal, communication and presentation skills
Proactive, responsible, attention to detail and a good team player