Salesforce Marketing Cloud Developer

Job Title: Salesforce Marketing Cloud Developer

Location: Baner, Pune

Employment Type: Full-Time

Experience Level: 3 - 5 Years

Job Summary

We are seeking a highly skilled and dedicated Salesforce Marketing Cloud Developer to join our dynamic team. The ideal candidate will have in-depth experience with Salesforce Marketing Cloud and its suite of tools, including Email Studio, Automation

Studio, Journey Builder, and more. You will play a critical role in designing, implementing, and optimizing marketing campaigns while ensuring seamless integration with other Salesforce and third-party platforms.

Key Responsibilities

• Develop and implement Salesforce Marketing Cloud solutions, including data extensions, queries, automations, and journeys.

• Collaborate with cross-functional teams to design and build customer journeys using Journey Builder, Automation Studio & Email Studio.

• Create and optimize marketing emails and templates using AMP script, HTML, and CSS.

• Configure and implement audience segmentation strategies and manage customer data within Marketing Cloud.

• Develop custom scripts and logic using Server-Side JavaScript (SSJS) and AMP script for advanced personalization.

• Monitor, troubleshoot, and optimize the performance of marketing campaigns and journeys.

• Ensure compliance with industry standards and best practices, including GDPR and CAN-SPAM guidelines.

• Maintain up-to-date documentation on system configurations, processes, and workflows.

• Provide technical expertise to marketing teams on leveraging the full capabilities of Salesforce Marketing Cloud.

Qualifications Required:

• Bachelor’s degree in computer science, Information Technology, or a related field.

• 3–5+ years of experience in Salesforce Marketing Cloud development.

• Strong proficiency with AMP script, SSJS, SQL, HTML, and CSS.

• Experience with Marketing Cloud tools: Email Studio, Journey Builder, Automation Studio, and Content Builder.

• Knowledge of Salesforce ecosystem integration and data flow management.

• Familiarity with REST and SOAP APIs for data integration.

• Excellent problem-solving skills and attention to detail.

• Ability to work collaboratively with marketing and technical teams.

Preferred:

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Developer, Marketing Cloud Email Specialist).

• Experience with other Salesforce platforms, such as Sales Cloud or Service Cloud.

• Familiarity with customer data platforms (CDPs) and advanced analytics tools.

• Understanding of marketing automation best practices and multi-channel campaign strategies.

Soft Skills

• Strong communication and presentation skills.

• Ability to translate business requirements into technical solutions.

• Self-starter with the ability to manage multiple priorities.

• A team player with a collaborative mindset.