Principal Product Marketing Manager – Emerging Data & AI
Posted Updated
The Opportunity:
We're looking for a strategic Principal Product Marketing Manager to help launch and scale our next generation of Data & AI products.
While highly hands-on today, this role is expected to evolve into a leadership position with responsibility for building and growing a Product Marketing team.
In this role, you'll partner closely with Product Management, Engineering, Sales, and Marketing to turn innovative technologies into successful businesses. You'll define positioning, validate product-market fit, lead commercialization efforts, drive adoption, and help shape long-term growth strategy.
This is a unique opportunity to join at an early stage, influence product direction, and build the foundation for future growth.
What You'll Do:
- Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
- Define ICPs, buyer personas, use cases, and go-to-market strategies.
- Develop compelling positioning, messaging, and competitive differentiation.
- Partner with Product Management to validate product-market fit and influence roadmap decisions.
- Build customer validation programs, design-partner initiatives, and reference development.
- Create enablement programs and sales plays to accelerate adoption and revenue growth.
- Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.
- Establish repeatable growth motions that can scale as the business expands.
- Help build and lead a future Product Marketing team.
What We're Looking For:
- 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
- Proven experience launching and scaling B2B SaaS products.
- Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
- Domain experience in several of the following areas: Data Operation & Orchestration / Data Observability & Monitoring / AI Enterprise Software / Data Governance / Data Engineering / Intelligence Automation
- Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
- Experience bringing new products to market and driving adoption in emerging categories.
- Ability to engage credibly with technical audiences and translate complex technology into business value.
- Strong executive presence and cross-functional leadership skills.[AH1.1]
- Demonstrated success building adoption and growth strategies for new products or business lines.
- Proven ability to influence senior Product, GTM, and executive leaders
Why This Role?
- Help define the future of our Data & AI business.
- Influence product strategy from the earliest stages.
- Work directly with senior Product and Executive leaders.
- Shape commercialization for innovative technologies.
- Build the foundation for a growing Product Marketing organization.