Policy Marketing Manager, U.S. Campaigns
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. As part of the Policy Campaigns Marketing you will help lead the marketing response and coordination across the biggest challenges facing the company. You will work closely with a cross-functional team to develop and deploy a marketing strategy to strengthen our engagements with policymakers and key groups in D.C. and beyond.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
- Oversee strategic scenario planning to inform and improve our engagements and activations across policymakers, third party organizations and key user groups.
- Develop and execute policy strategy that benefits Google users and our business in coordination with key partners
- Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on U.S. policy files
- Create and manage a robust content calendar guided by internal and external policy timelines.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields.
- Experience working cross-functionally with various teams to reach a goal.
- Experience developing marketing plans for audiences.
Preferred qualifications:
- Experience in public sector or public affairs marketing or political/advocacy campaigns.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Passion for policy and technology.
- Ability to lead and evaluate issues independently in a fast-paced environment.
- Problem-solving skills with the ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/return on investment (ROI).
- Excellent written and verbal communication skills.