Paid Search Media Buyer
About the role
What you'll do
Tasks:
- Daily pacing and performance checks
- Bid optimization
- Ad copy analysis and optimization
- Keyword expansion
- Negative mining
- Product feed optimization
- Account hygiene
- Conversion tracking setup and calibration
- Troubleshoot changes in performance
- Contribute to forecasting and budgeting exercises
- Weekly reporting and analysis
- Ad hoc reporting as needed
Qualifications
- Proven experience with Paid Search, Shopping, and Performance Max
- Display, YouTube, and other channel experience a plus
- Critical thinking
- Persuasive writing and use of data
- Time and project prioritization
- Consistently meet deadlines
- Effectively deploying budgets across campaigns and platforms
- Proactive with recommendations
- Understand statistical significance/confidence levels
- Understand and optimize marketing metrics and KPIs
- Google Analytics and other MarTech tools
- Keep up with current industry trends
- Push the envelope with new hypotheses and tests
- Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides
- Embrace rapid change
Our goal is simply to find and keep the best people on our team. So we pay competitively and treat you fair.
- Typically we pay an hourly fee based on your experience
- We’re open to considering fixed monthly fees and even rev-share fee structures
- We will collaboratively set task lists weekly, budgets monthly, and strategies quarterly
- Expect 5-10 hours per client per week to start, though that can scale
- Plan to start with one client and scale up to others with strong performance over time