The Regional Sales Manager - Bulk Propane provides Zone-wide commercial leadership for the company’s residential and commercial bulk propane business. This position develops and executes strategies focused on profitable gallon growth, customer acquisition and retention, pricing, marketing, market expansion, and competitive positioning. The Regional Sales Manager leads and develops dedicated propane sales resources and establishes consistent sales processes, performance expectations, and customer-development strategies across the Zone. The role serves as the commercial subject matter expert for propane market dynamics, customer buying behavior, seasonality, competitive activity, and emerging growth opportunities. Working closely with Regional General Managers, Site Managers, the Operations Manager – Bulk Propane, Finance, Marketing, and other functional leaders, the Regional Sales Manager aligns commercial priorities with local P L objectives, operational capacity, safety requirements, and customer service expectations. Regional General Managers retain responsibility for local P L performance and site leadership, while the Regional Sales Manager provides focused leadership for Zone-wide propane strategy and commercial execution. The Regional Sales Manager reports to the Zone Vice President and is responsible for providing clear recommendations, transparent performance reporting, and disciplined execution of the Zone’s long-term propane growth strategy. Pay Range: $135K - $150K + Commission
Essential Functions
Essential Function
Develop and execute the Zone-wide residential and commercial propane growth strategy. Identify and pursue opportunities to increase market share, customer density, and geographic expansion. Lead annual business planning, forecasting, and growth initiatives for the propane business. Evaluate market trends, customer demand, competitive activity, and emerging growth opportunities. Lead, coach, and develop dedicated propane sales resources while establishing clear performance expectations and growth objectives. Drive customer acquisition, retention, contract penetration, and profitable gallon growth across all propane segments. Implement consistent sales processes, territory plans, and pipeline-management disciplines across the Zone. Partner with Regional General Managers and Site Managers to support customer onboarding, market development, and commercial execution. Develop and execute pricing strategies that balance growth, margin performance, and competitive positioning. Monitor gallons sold, revenue, gross margin, price realization, churn, and customer profitability. Analyze business performance and provide recommendations to improve commercial results and profitability. Support budgeting, forecasting, and business-review processes through data-driven analysis and reporting. Develop propane-specific marketing strategies and customer-acquisition programs for residential and commercial markets. Partner with Corporate Marketing to implement scalable and measurable campaigns across the Zone. Lead customer-retention initiatives designed to improve loyalty, contract penetration, and long-term customer value. Evaluate market feedback, campaign performance, and customer trends to identify opportunities for improvement. Partner with Regional General Managers to align commercial priorities with regional business objectives and local market conditions. Collaborate with the Operations Manager - Propane to ensure growth initiatives are aligned with operational capacity, safety, and compliance requirements. Work closely with Finance, Marketing, Customer Service, Supply Chain, and other functional teams to remove barriers to growth. Present business performance, strategic recommendations, and growth initiatives to senior leadership.