Marketing & Content Lead
Posted Updated
Company: Crepdog Crew
Location: Delhi NCR
Experience: 4–8 Years
ROLE SUMMARY
We’re not hiring someone to “manage marketing.”
We’re hiring someone to own how Crepdog Crew shows up in the world.
From product drops to brand launches, from store events to cultural moments —
you will decide what gets attention, how it’s positioned, and how far it travels.
This role is about building demand, conversation, and cultural relevance at scale.
YOUR CORE MANDATE
Own and execute every external narrative for CDC.
Every:
* Product drop
* Brand launch
* Collaboration
* Store activation
* Cultural moment
Must be turned into a campaign that people notice, engage with, and remember
WHAT YOU WILL OWN
🔹 Campaign Thinking & Execution
* Turn every CDC activity into a well-thought-out campaign
* Define:
* Hook
* Story
* Content direction
* Rollout plan
* Execute across digital, retail, and community
🔹 Brand & Narrative Control
* Own CDC’s voice, tone, and storytelling
* Decide:
* What we talk about
* What we don’t
* What becomes “big”
* Ensure consistency across:
* Social
* Stores
* Collaborations
* Communication
🔹 Culture & Community
* Build CDC into a cultural hub, not just a retail brand
* Conceptualize:
* Events
* Drops as experiences
* Community-led moments
* Work with creators, artists, and subcultures
🔹 Creator & Influencer Engine
* Build a tight, high-quality creator network
* Drive collaborations that feel real, not paid
* Spot early talent and build long-term relationships
🔹 Social & Content Direction
* Lead high-impact, conversation-first content
* Drive:
* Engagement
* Shares
* Comments
* Cultural relevance
* Build systems for:
* Fast content
* Trend response
* Meme integration
🔹 Cross-Team Leadership
* Work closely with:
* Content team
* Retail team
* Performance marketing
* Brand partners
* Lead direction — not just execution
🔹 Growth Contribution
* Support:
* Acquisition
* Engagement
* Retention
* Bring creative thinking into performance marketing
* Track outcomes and double down on what works
WHO THIS IS FOR
* 4–8 years in D2C / Fashion / Lifestyle / Liquor / Creative-first brands
* Has built and executed campaigns end-to-end
* Strong in:
* Content
* Social
* Influencer ecosystems
* Campaign execution
MUST HAVE
* Deep instinct for Gen Z + youth culture in India
* Strong taste level (non-negotiable)
* Ability to move fast and execute without hand-holding
* Blend of:
* Creative thinking
* Commercial understanding
WHO THIS IS NOT FOR
* Pure strategists with no execution
* Corporate marketers dependent on large budgets
* People who measure success only through impressions
WHAT SUCCESS LOOKS LIKE
* Every CDC launch feels like a moment, not a post
* Stores feel alive with activations
* Social media drives conversation, not just content
* Brands grow faster because of CDC’s marketing engine
* The founder is no longer required to:
* Plan campaigns
* Drive marketing direction
WHY THIS ROLE
* High ownership, high visibility
* Direct impact on one of India’s most influential youth brands
* Opportunity to build culture, not just campaigns