Integrated Marketing Specialist
Who We Are
Who We’re Seeking
We are seeking an Integrated Marketing Specialist to drive the execution of our multi-channel marketing initiatives while contributing to our broader strategy. Positioned between tactical execution and strategic campaign planning, this role is ideal for a proactive, growth-minded marketer who is eager to take ownership of end-to-end campaigns, optimize digital channels, and build a long-term career in marketing.
You will work closely with internal leadership, external agencies, and creative partners to bring integrated campaigns to life, analyze performance data, and help refine our go-to-market efforts.
What You'll Do
Campaign Execution & Content Management
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Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels.
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Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp.
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Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule.
Digital Channels & Website Management
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Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement.
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Update site content and layout design as necessary to improve user experience and keep messaging current.
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Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic.
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Monitor, track, and report on social media performance, deriving actionable insights for future content optimization.
Events & Webinar Coordination
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Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events.
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Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion.
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Build and set up landing pages and automation workflows to support event registration and follow-up.
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Prepare communication kits and collateral for stakeholder outreach to expand event reach.
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Update and maintain accurate client and attendee lists to support post-event engagement.
Analytics, Martech & Data Hygiene
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Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene.
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Monitor cross-channel marketing analytics, analyzing campaign impact against business goals.
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Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness.
What You'll Bring
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Experience: 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment.
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Hands-on Tech Proficiency: Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress).
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Social & Digital Expertise: Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube.
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Analytical Mindset: Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations.
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Strategic Ownership: Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals.
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Communication & Project Management: Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines.
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Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Preferred Experience
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Experience managing agency relationships, external contractors, or creative vendors.
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Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides).
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Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows.
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Strong project management skills with a proven ability to manage complex campaign timelines and deliverables.
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Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms.
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Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR).