FB Sales Manager

The Food & Beverage Sales Manager is responsible for driving revenue and business growth for the hotel's Food & Beverage outlets and events by developing sales strategies, building strong client relationships, generating new business opportunities, and maximizing revenue from restaurants, bars, banquets, catering, and other F&B services.

The position works closely with the F&B, Sales & Marketing, Events, Revenue Management, and Operations teams to ensure commercial targets are achieved while maintaining the Pullman brand experience and high standards of guest satisfaction.

Key Responsibilities

1. Sales & Revenue Generation

• Develop and implement F&B sales strategies to achieve monthly and annual revenue targets.
• Identify and pursue new business opportunities for restaurants, bars, banquets, meetings, events, and catering.
• Drive corporate, social, wedding, MICE, and community/event business.
• Develop and maintain a strong sales pipeline and regularly monitor business opportunities.
• Maximize revenue through upselling, cross-selling, promotions, packages, and special events.
• Monitor market trends, competitor activities, customer preferences, and business opportunities.

2. Business Development & Client Relationship

• Develop and maintain strong relationships with corporate clients, event organizers, travel agents, government institutions, wedding organizers, and other key accounts.
• Conduct sales calls, client visits, presentations, site inspections, and business meetings.
• Identify potential accounts and establish long-term partnerships.
• Follow up on inquiries, proposals, quotations, contracts, and business leads in a timely manner.
• Maintain accurate records of client activities, opportunities, and sales performance.

3. F&B Promotion & Marketing

• Collaborate with the Marketing and F&B teams to develop effective promotions, campaigns, and packages.
• Support the planning and execution of F&B promotional activities and special events.
• Explore digital, social media, partnership, and community channels to generate F&B business.
• Ensure all promotional activities are aligned with Pullman brand standards and commercial objectives.

4. Event & Banquet Sales

• Drive sales for meetings, conferences, social events, weddings, corporate functions, and other F&B events.
• Coordinate with the Events, Banquet, and F&B Operations teams to ensure smooth event execution.
• Conduct site inspections and presentations for prospective clients.
• Ensure client requirements and expectations are clearly communicated to the operational teams.
• Follow up with clients after events to obtain feedback and identify repeat-business opportunities.

5. Sales Planning & Reporting

• Prepare regular sales forecasts, action plans, and performance reports.
• Monitor achievement against F&B sales targets, budgets, and KPIs.
• Analyze sales performance and recommend corrective actions where required.
• Maintain an updated sales database and pipeline.
• Provide market intelligence and competitor information to management.

6. Teamwork & Cross-Department Collaboration

• Work closely with F&B Operations, Sales & Marketing, Revenue Management, Finance, and other departments.
• Ensure effective communication of client requirements and commercial commitments.
• Participate in hotel commercial meetings and relevant sales activities.
• Support other hotel sales initiatives when required.

7. Guest & Customer Experience

• Maintain a high level of professionalism and customer service throughout the sales process.
• Handle client concerns and coordinate appropriate solutions with relevant departments.
• Build customer loyalty and encourage repeat business and referrals.
• Represent Pullman Jakarta professionally to clients, partners, and external stakeholders.

Key Performance Indicators (KPIs)

• F&B sales revenue achievement
• Achievement of monthly and annual sales targets
• New account acquisition
• Corporate and MICE business generation
• Banquet and event revenue
• Average spending / revenue per event
• Sales conversion rate
• Repeat business and client retention
• Sales call and client visit productivity
• F&B promotional revenue contribution
• Customer satisfaction and client feedback

Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.

• Minimum 3–5 years of relevant experience in F&B Sales, Hotel Sales, Catering Sales, Events, or a similar commercial role.
• Experience in a 4- or 5-star hotel environment is preferred.
• Strong knowledge of F&B, banquet, MICE, and event sales.
• Proven ability to develop new business and achieve sales targets.
• Strong negotiation, presentation, communication, and interpersonal skills.
• Good command of written and spoken English.
• Strong customer relationship management and networking skills.
• Proficient in Microsoft Office and relevant hotel sales systems/CRM platforms.

Core Competencies

• Sales & Business Development
• Customer Relationship Management
• Negotiation & Communication
• Commercial Awareness
• Strategic Thinking
• Networking & Account Management
• Results Orientation
• Teamwork & Collaboration
• Problem Solving
• Planning & Organization
• Leadership and Influencing Skills

Working Relationships

Reports to: Director of Food & Beverage / Director of Sales & Marketing
Works closely with: F&B Operations, Sales & Marketing, Events, Revenue Management, Finance, and other hotel departments.

Brand & Service Expectations

• Demonstrate the Pullman brand values and professional standards in every client interaction.
• Act as a strong ambassador of Pullman Jakarta and Accor.
• Deliver personalized and genuine service to clients and guests.
• Build meaningful relationships that support long-term business growth and customer loyalty.

Why Join Us?

• Opportunity to be part of a leading international hospitality brand.
• Career growth and development within Accor Hotels.
• Dynamic and supportive work environment.