Business Unit Manager - Eye Care

Job Description

Overview: Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all North Cluster Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.

Stakeholder addressed:

Internal: Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director

External: KOLs, HCPs, Medical Associations, Medical Institutions, Logistic Operators, Distributors, Pharmacies.

Portafolio Alignment: Eye Care that includes Retinal Diseases, Glaucoma and Tears portfolio

Authority/ Reporting lines: Reports to BUD Specialties

Geographic Mobility: Open and willing to relocate outside of Colombia for future opportunities.

Responsibilities:

• Strategic Leadership: Develop and execute the business unit strategy for Eye Care TA that includes Retinal Diseases, Glaucoma and Tears portfolio ensuring alignment with corporate objectives and market opportunities.
• Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.
• Team Management: Lead, inspire, and develop high-performing marketing and sales teams, fostering a collaborative and results-oriented culture. Under their responsibility: Product Managers, District Manager, and In-field Teams
• Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.
• Commercial Execution: Drive sales growth through targeted marketing initiatives, competitive positioning, and effective resource allocation.
• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives.
• Stakeholder Engagement: Build and maintain relationships with key opinion leaders, healthcare providers, payers, and patient organizations.
• Validate, together with SFE, the incentive plan each quarter.

• Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets.
• Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region.
• Lead the Brand Team, providing input for the Marketing function.
• Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each.
• Guide the design and implementation of all Marketing activities, to include:
• Innovative Marketing tactics to deliver holistic solutions.
• Traditional and non-traditional partnerships.
• Multi-channel opportunities to strengthen campaigns.
• Multi-stakeholder initiatives.
• Ensure all in-field materials are aligned to Strategic Objectives of the Brand.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
• Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans.
• Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
• Role model AbbVie WWW behavior and enable the Matrix Team to achieve high-quality strategy and execution capability in all brands and business processes.

Qualifications

Skills:

• Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth.
• Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture.
• Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types.
• Strong customer-focus, responding proactively to changes in environment and customer needs.
• Leads strategic thinking and oversee management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking.
• Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking).
• Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders.
• Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action to build capability and ensure effective functioning.
• Develops and nurtures innovation/ lateral thinking, able to identify the most appropriate solutions to complex problems.
• Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring.
• Manages budget, P&L, forecasting, supply chain and KPI tracking, leveraging strong analytical skills.

Knowledge:

• Bachelor’s degree in Life Sciences, Business Administration, or related field; advanced degree preferred.
• Proven leadership experience managing marketing, sales, and cross-functional teams.
• Strong understanding of access and medical affairs functions
• Understanding the markets, the full range of customers and stakeholder needs as well as issues related to the therapy area.
• Channel mix techniques.
• Financial processes & business acumen.
• Competition, customer base, reimbursement and market access processes/issues.
• Pharmaceutical industry business and/or OTC or consumer goods sectors, policies and procedures.
• Advanced level of English.

Experience:

• Good performance track record with tangible results in business and people for more than 3 years.
• Proven track record of success in a commercial, marketing and/or sales leadership position for at least 5 years.
• Experience of working in other functions, including sales experience (any industry) for at least 1 year (In field experience).
• Portfolio Management: Experience handling a portfolio of more than 5 brands.
• Experience in building effective working relationships with a broad range of cross-functional stakeholders.
• Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred).
• Experience in leading people (> 3years) and building high performing teams.

Preferred

• Experience in high specialty care, innovative medicines, neuroscience or other specialized therapeutic areas, OTC products will be a plus
• Significant experience within pharmaceutical, biotechnology, medical device, healthcare, or related industries
• Experience supporting or leading product launches and launch readiness initiatives.
• Experience leading commercial teams including marketing, sales, or field-based organizations.
• Experience managing multi-level commercial organizations, including field-based teams.
  

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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