Brand Manager (m/f/d)

About this Position At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. What you´ll do Own and execute the local brand strategy and annual marketing plans of our Adhesive brands, in line with business objectives and regional priorities Monitor brand performance and identify growth opportunities through insights, market data, competitive analysis, and category trends Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies Drive innovation and product launch projects, ensuring successful go-to-market execution Coordinate digital and social activities, events, fairs and trade instore activation of the owned brands Collaborate closely with Sales and Business Planning teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives