Brand Manager, Hair Care & Styling - Schwarzkopf Professional

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Own the Hair Care Styling business, including P L accountability, annual objectives, and key performance indicators Develop and execute short and long-term business strategies to drive sustainable growth and profitability Identify opportunities to accelerate sales, gain market share and improve overall business performance Lead annual planning processes, business reviews, and portfolio recommendations Serve as the marketing and commercial lead for the upcoming Schwarzkopf Hair Care business Drive go-to-market planning and commercialization strategy for future launches Develop channel-specific strategies with a strong emphasis on Specialty Retail partners, incl. Sephora and Ulta Build long-term growth plans for the category while balancing Specialty Retail and Professional channel opportunities Lead competitive analysis, category assessment, consumer insights evaluation, and market opportunity identification Influence portfolio and investment decisions through data-driven analysis Portfolio Management Own portfolio strategy, assortment planning, SKU optimization, launch management and product lifecycle management Oversee inventory phase-in and phase-out strategies in partnership with Supply Chain and Commercial teams Ensure portfolio decisions support both consumer needs and financial objectives Lead Hair Care Styling discussions during bi-weekly meetings Partner closely with Sales and Supply Chain to proactively identify risks and opportunities Ensure promotional programs are executed on time and deliver expected business results Develop contingency plans when performance or supply challenges arise Evaluate promotional effectiveness and return on investment Ensure resources are allocated to initiatives with the highest growth potential