Associate Director for Marketing and Communications - Enrollment Management Group (EMG)

Salary: Commensurate with experience Benefits: The University offers generous benefits including paid time off (holidays, holy days and vacation), employer matching contributions to the retirement plan, and tuition benefits for employees and their eligible dependents. Learn more and explore benefits at www.duq.edu/benefits Location: Enrollment Management Group (EMG) Position Status: Full-time Hours: Varied Position Number: 223543/10-1218 FLSA Status: Exempt POSITION SUMMARY: Seeking an enthusiastic, proactive and strategic professional to join the EM marcom team as Associate Director for Marketing and Communications. The associate director will demonstrate support for meeting and exceeding enrollment goals through enrollment marketing and communications efforts, in alignment with best practices, the pillars/priorities of the Enrollment Management (EM) strategic enrollment plan and University Vision 150: Strategic Plan 2024-2028. Develops and/or manages messaging and plans for multiple audiences, goals and channels throughout the enrollment funnel, including: admissions, financial aid and other Enrollment Management webpages, DU Parent Families Portal – enrollment segment, internal newsletters, reports and other communications, external partner sites and portals, and other messaging. Attends EM and University meetings, as well as external meetings with vendors and other partners, to represent EM and/or EM marcom, work on strategic efforts and report on EM marcom. DUTIES AND RESPONSIBILITIES: Primary writer/editor for enrollment communications; develops and maintains multi-channel, multi-year content and content calendar to support the student and family experience and goals throughout the enrollment funnel. Incorporates storytelling and inclusivity. Maintains working knowledge of University brand guidelines and messaging as well as enrollment-specific key messages; maintains and distributes annual EM messaging document to internal and external partners. Primary EM web lead/content manager for all EM web pages (est. 200, including undergraduate and graduate admissions, financial aid and scholarships, military/veteran services, dual enrollment and summer session). Writes and maintains web content that is ADA-compliant and continually optimized for AEO, GEO, SEO. Stays current on evolving web content and tool trends (e.g., AI, chatbots). Maintains and expands knowledge of analytical tools (i.e., Google Analytics GA4) to leverage for web content and messaging refinement, compare activity levels, etc. Liaison to University Division of Marketing and Communication (DMC) web team. Establishes, analyzes and reports on key metrics in support of assessing ROI; leverages analytics to make data-driven recommendations and decisions. Coordinates departmental communications and reporting, including enrollment newsletter, reports and other initiatives. Synthesizes ideas and information from internal subject matter experts and stakeholders and external research to develop content and plans. EM marcom vendor liaison, including for DU parent and families enrollment portal and EM vendor partner campaigns. Represents AVP-MC at select meetings and/or with select departments. Serves as designated alternate if AVP-MC marcom unavailable. Serves as subject matter expert for EM colleagues related to enrollment and prospect management communications, communicating in plain language. Attends internal cross-functional team and University partner meetings, as well as external meetings with vendors and other partners, to represent EM and/or EM marcom. Support ongoing and new initiatives including ad hoc campaigns, special and priority requests, cycle prep/cyclical activities. Works regularly with Adobe Acrobat, Microsoft Teams, Planner and other tech tools. Participates in professional development and performs other duties and projects as assigned. Participates in large admissions recruitment events - mandatory (i.e., DUQ Days, etc.). Allocates expenses in Chrome River for University procurement card. Supervises the work of others, including planning, assigning and scheduling work, reviewing work and ensuring quality standards, training staff and overseeing their productivity. May offer recommendations for hiring, termination and pay adjustments, but does not have responsibility for making these decisions. Completes other duties as assigned.