Why LINE MAN Wongnai

LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.

As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.

Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.

This role will holds end-to-end P&L ownership and drives high-level revenue growth across our advertising ecosystem. This role leads the long-term ad marketplace strategy, balancing macro supply and demand dynamics, setting monetization models, and steering cross-functional initiatives across data science, product, engineering, and commercial leadership. The ideal candidate will have strong strategic vision, deep technical proficiency in ad tech, and exceptional executive-level communication skills, with a proven track record of managing complex, large-scale marketplace dynamics.

What You’ll Do:

• P&L & Revenue Leadership: Hold end-to-end accountability for ad revenue targets, financial forecasting, and macro-level supply and demand optimization to maximize long-term monetization.
• Pricing Vision & Architecture: Design and optimize pricing models (e.g., dynamic pricing, bidding dynamics) and promotional frameworks to drive merchant adoption and marketplace competitiveness.
• Inventory & Placement Strategy: Define slot ratios, frequency caps, and ad load logic across the ecosystem to balance ad monetization with user experience.
• Advanced Macro-Diagnosis & Algorithm Logic: Direct teams in diagnosing metric fluctuations, defining core ranking mechanics (e.g., eCPM, fill rates), and ensuring algorithms reward high-quality inventory and maximize client ROAS.
• Executive Alignment: Sponsor key strategic marketplace initiatives and serve as the definitive voice for the Ad Marketplace during executive and C-level strategic reviews.
• Team Leadership & Development: Build and cultivate a high-performing analytical culture, directly mentoring team members, establishing operational workflows, and guiding career development.

What You’ll Need:

• Experience: 5+ years of experience in Ad Tech, E-commerce, or Marketplace Strategy, with significant experience in revenue management or ad marketplace optimization.
• Technical Acumen: Ability to understand Machine Learning, Personalization, Pricing and Ranking model architecture, data pipelines, and API integrations to converse effectively with Data Scientist Heads.
• Leadership: Strong influence and negotiation skills, capable of driving consensus among senior executives.
• Education: Bachelor’s degree in Business, Engineering, Economics, Financial or related fields. MBA or Master’s degree is preferred.
• Strategic & P&L Leadership: Proven ability to manage revenue goals, align marketplace mechanics with overarching business goals, and lead cross-functional execution.
• Analytical & Technical Foundation: Strong analytical baseline (Excel, SQL, Dashboarding tools) required for pressure-testing data-driven insights and evaluating complex monetization models.
• Executive Storytelling & Presentation: Exceptional ability to distill complex data into strategic narratives and deliver impactful executive-level presentations.
• People Management: Demonstrated experience in leading, mentoring, and developing analytical and business management talent.Problem-Solving: Ability to identify problems, generate solutions, and overcome obstacles.