Account Manager Specialty Coffee Benelux

About the role Location: Netherlands (home office based, with regular customer visits across Benelux) Approximately 80% of your customers are in the Netherlands, 20% in Belgium. We are seeking an experienced Account Manager Specialty Coffee to join our commercial team and drive growth across the Benelux market. In this role, you will be the primary point of contact for a portfolio of high-value specialty coffee accounts including independent roasters, specialty retail chains, and on-trade partners building long-term relationships and translating deep category knowledge into commercial results. You will work closely with internal marketing, supply chain, and trade marketing teams to develop tailored account plans and bring our specialty coffee portfolio to life at the point of sale. This is a field sales role. You will spend most of your week on the road visiting specialty coffee customers: independent roasters, specialty retailers, coffee bars and regional chains. Around 80% of your accounts are in the Netherlands and 20% in Belgium, so you will be based in the Netherlands. Key responsibilities include: Visiting specialty coffee customers across the Benelux on a regular call cycle, building the kind of relationships that get you shelf space, demo units and staff who recommend our machines. Growing sell-out with the existing Sage reseller network: right range, right price points, right visibility in store. Building the Lelit network from the ground up, identifying and opening new specialty accounts that suit a prosumer espresso range. Agreeing simple account plans with your customers covering range, distribution and promotional activity, supported by your sales mentor for the bigger commitments. Running product training and demos with retail staff and baristas so they can sell the product with confidence. Bringing launches, activations and seasonal campaigns to life at the point of sale, working with our trade marketing team. Using sell-out and market data to spot where you are winning, where stock or pricing needs attention, and where the next opportunity is. Representing Sage, Lelit and Baratza at trade events and in the Benelux specialty coffee community. Salary €60,000 - €65,000