Most In-Demand Marketing Skills
The most in-demand skills for Marketing roles right now are ai, analytics, go-to-market — ranked across 33472 open postings.
Updated September 23, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | ai | 4,163 | +4,163 |
| 2 | analytics | 2,384 | +2,384 |
| 3 | go-to-market | 1,705 | +1,705 |
| 4 | automation | 1,705 | +1,705 |
| 5 | saas | 1,628 | +1,628 |
| 6 | demand-generation | 1,528 | +1,528 |
| 7 | crm | 1,413 | +1,413 |
| 8 | seo | 1,053 | +1,053 |
| 9 | salesforce | 1,031 | +1,031 |
| 10 | agentic-ai | 1,027 | +1,027 |
| 11 | hubspot | 953 | +953 |
| 12 | marketing-automation | 914 | +914 |
| 13 | cloud | 865 | +865 |
| 14 | sales-enablement | 857 | +857 |
| 15 | google-analytics | 804 | +804 |
| 16 | paid-social | 742 | +742 |
| 17 | ecommerce | 633 | +633 |
| 18 | google-ads | 625 | +625 |
| 19 | sql | 614 | +614 |
| 20 | copywriting | 576 | +576 |
| 21 | lifecycle-marketing | 571 | +571 |
| 22 | content-marketing | 550 | +550 |
| 23 | fintech | 547 | +547 |
| 24 | email-marketing | 542 | +542 |
| 25 | llm | 462 | +462 |
| 26 | lead-generation | 449 | +449 |
| 27 | ppc | 439 | +439 |
| 28 | api | 416 | +416 |
| 29 | stakeholder-management | 409 | +409 |
| 30 | ab-testing | 400 | +400 |
| 31 | gdpr | 397 | +397 |
| 32 | marketo | 382 | +382 |
| 33 | machine-learning | 380 | +380 |
| 34 | business-development | 371 | +371 |
| 35 | chatgpt | 369 | +369 |
| 36 | meta-ads | 330 | +330 |
| 37 | cybersecurity | 317 | +317 |
| 38 | looker | 315 | +315 |
| 39 | influencer-marketing | 310 | +310 |
| 40 | data-science | 296 | +296 |